Analysis

What analysis is for

The Analysis screen groups your videos by label — format, topic, or tag — and compares segment performance side by side. Instead of asking “why did this video do well?”, it helps you ask “which format consistently does well?”

How grouping works

When you apply format or topic labels to your videos, Analysis can aggregate across all videos in that label. Average views, watch time, AVD, CTR, and subscriber gain are calculated per group so you can compare formats on equal footing.

A format with three videos showing consistent watch-time performance is a stronger signal than one video that spiked once.

Controls

• Group by switches between format labels, topic labels, and tags.
• Period changes the date window applied to each group’s stats.
• Content type lets you separate long-form from Shorts so they don’t mix averages.

What to look for

A useful analysis read identifies at least one format that reliably outperforms and at least one that consistently underperforms. That gap is usually where the best planning decision is.

Look for formats where:

• Multiple videos in the same label show similar performance patterns
• Watch time and CTR move together, not in opposite directions
• The format is realistic to make again without unusual production effort

Taking action from analysis

When a format group stands out, the next step is either a Brainstorm run using that format as context, or a Diagnose run on the weakest video in that format to understand what to fix.