Growth Tools
What each of the 8 AI tools is for, how credits work, and when to use each one.
Updated 2026-06-13
Choose the tool by decision type
Each growth tool answers a different question. The tool launcher shows credit cost and the context it needs before you confirm, so you can judge whether the input is worth spending on before generating.
The 8 tools
Brainstorm — 1 credit, Free plan
Turns a recommendation, topic, format, tag, or free-text prompt into a set of prioritised video idea cards. Each card includes a title direction, hook angle, format suggestion, and the reasoning behind it.
Use when: you need a batch of fresh directions grounded in what your channel already does well.
Outline — 1 credit, Free plan
Creates a full recording outline for a specific idea: hook, structure, examples, visuals, timing notes, and a production checklist.
Use when: you have a confirmed idea and need a reliable recording structure before you film.
Discover — 3 credits, Creator plan
Finds neglected winning topics, sequel opportunities, and untapped audience segments in your existing library. Surfaces angles that are underexploited relative to your channel’s demonstrated strengths.
Use when: you want to know what your channel is sitting on that it hasn’t fully used yet.
Diagnose — 1 credit, Creator plan
Analyses why a specific video performed the way it did. Covers what worked, what hurt, packaging signals, retention context, and what to do differently next time.
Use when: a video underperformed unexpectedly, or you want to understand why a strong video worked before trying to repeat it.
Prioritise — 3 credits, Creator plan
Turns your current channel data into a ranked 30-day content plan. Each slot includes a topic direction, format suggestion, and the evidence supporting the priority.
Use when: you need to decide what to make next and want the plan grounded in channel performance rather than intuition.
Channel DNA — 5 credits, Pro plan
Analyses your channel’s repeatable formula: what patterns are working, what is hurting growth, and what makes your best videos distinct. Produces a concise strategic read of the channel.
Use when: you want to understand your channel’s current identity before committing to a new strategy direction.
Strategise — 10 credits, Pro plan
Produces a full content strategy document: content pillars, formats to double down on, strategic bets, publishing rhythm, metrics to watch, and a summary of risks. Broader than a plan — this is the reasoning behind the plan.
Use when: you are resetting strategy, pivoting the channel’s direction, or need a document to align a team around.
Execute — 10 credits, Pro plan
Translates a strategy into a week-by-week execution calendar with production notes, format assignments, and sequencing logic.
Use when: you have a strategy direction and need to turn it into a concrete production schedule.
Credits and plan access
| Tool | Credits | Plan |
|---|---|---|
| Brainstorm | 1 | Free |
| Outline | 1 | Free |
| Discover | 3 | Creator |
| Diagnose | 1 | Creator |
| Prioritise | 3 | Creator |
| Channel DNA | 5 | Pro |
| Strategise | 10 | Pro |
| Execute | 10 | Pro |
Credits refresh monthly. Failed generations are not charged. The tool launcher shows plan requirements and credit cost before you confirm any generation.
What good output looks like
Good output names the evidence it used, explains the reasoning, and gives you something specific to act on: a format to try, a topic to avoid, a bet to make, a calendar slot to fill.
If a result is too generic, the most common cause is a vague input or an under-labelled video library. Add labels to your most important formats and topics, then regenerate.